The Danish PropTech Report 2025

PropTech Denmark has just published their latest new PropTech Report, and it is a very interesting read! The report is based on surveys in collaboration with the real estate industry, and the participant group includes all layers of the value chain.

Key takeaways from the report are that we're past the “should we digitise?” stage and that it is now about making it actually work. 62% have boosted their digital use in 2024, but only 10% have taken the big step and are using technology to innovate and create new business models. This means that most people are still stuck in optimization rather than transformation.

Optimization is fine -- but transformation is where the magic happens

Of course, it's cool to make things smarter and save time. But if we only digitize to optimize what we're already doing, we're missing the point. Technology doesn't just need to streamline processes — it has to create a competitive advantage. Those who make digital execution come into play achieve greater efficiency, better scalability, and a market position that is hard to tip them off the stick at.

ESG + digitization = match made in heaven

Tighter ESG requirements are a reality, and those companies that clutch digital strategies on will stand far stronger. Data-driven solutions can both cut costs and ensure that the company meets the requirements, while also not being bad for the climate.

AI has to make sense, otherwise it might not matter

We agree that AI is mega hyped. But we don't use AI because it's trendy - we use it because we can see that it actually solves problems by streamlining processes and helping our customers make better decisions. We collect and structure property data so that AI creates real operational value. AI must make sense and be used to solve concrete problems. It's not about replacing people, it's about giving them the best tools to work smarter.

So what now?

According to the PropTech Report, it's time to act. Not just optimize, but transform. Not just digitize, but rethink. Hos proprty.ai We see it happen every day: companies that take the step further get a much better view of their portfolio, smarter maintenance plans and more efficient operations. It's not just nice-to-have, but it's the difference between being ahead or being overtaken.